About
Content Strategy & Digital Marketing, with a growing focus on Campaign Management and Marketing Measurement.
01 / Professional Journey
Content Strategy, SEO, Social and UX Writing.
Team management, briefing, QA, reporting and process design.
Campaign Management, Marketing Measurement and broader marketing ownership.
02 / What I Work On
Objective → audience → proposition → channel role → execution → measurement → learning.
KPI design, analysis, attribution, effectiveness and decision support.
Content architecture, SEO, editorial planning, UX writing and operations.
Search, social, content and campaign execution around a defined objective.
03 / How I Think
Before channel, content or execution, the problem and objective should be clear.
Activity is not strategy; choice, priority and trade-off matter.
Metrics should come from objectives, and reporting is not analysis.
Briefs, standards and QA should live inside the process.
04 / Experience Snapshot
Content Strategy / SEO / Editorial Planning / UX Writing
Campaign Execution / Social / Channel Coordination / Reporting
Team Management / Briefing / QA / Process Design / Stakeholder Coordination
05 / Current Focus
Strategy, planning, execution, optimization and post-campaign learning.
KPI Design, Attribution, Incrementality and Marketing Effectiveness.
Expanding from content-led roles into wider marketing decisions.
06 / CV & Contact
I’m most interested in work that connects campaign thinking, strategy, measurement and ownership.