About

I started with words.
Now I connect the pieces.

My background spans content strategy, SEO, social, UX writing, analytics and team management. I’m now moving toward broader marketing ownership — especially campaign management and marketing measurement.

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Professional Core

01 Campaign Management

02 Marketing Measurement

03 Content Strategy

04 Digital Marketing

Current direction: broader ownership across strategy, campaign execution and measurement.

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01 / Professional Journey

The role got broader as the questions got bigger.

01

Content & SEO Foundation

I started with content strategy, SEO, editorial planning and UX writing — learning how language, discoverability and user context shape performance.

02

Ownership & Operations

As responsibility grew, the work expanded into team management, briefing, QA, reporting, stakeholder coordination and building repeatable processes.

03

Campaign & Measurement Focus

The next step is broader marketing ownership: campaign management, stronger strategic decisions and better measurement of what the work actually changes.

02 / What I Work On

Four areas, one marketing system.

01

Campaign Management

Objective, audience, proposition, channel role, execution, optimization and post-campaign learning.

02

Marketing Measurement

KPI design, reporting, attribution, effectiveness and turning data into decisions.

03

Content Strategy

Content architecture, SEO, editorial planning, UX writing and scalable operating systems.

04

Digital Marketing

Connecting search, social, content and campaign execution around a defined objective.

03 / How I Think

A few principles behind the work.

The specific tool or channel changes. The decision rules should hold up across projects.

01

Start with the problem

Before channel, content or execution, define the business and marketing problem clearly.

02

Strategy before activity

Activity is not strategy. Choice, priority and trade-off should come before the execution list.

03

Measure what matters

Metrics should follow the objective, and reporting should be separated from interpretation and causality.

04

Build systems, not dependencies

Briefs, standards and QA should live inside the process instead of depending on one person’s final review.

04 / Experience Snapshot

Built across content, digital and operations.

Content & SEO

Content Strategy
SEO
Editorial Planning
UX Writing

Campaign & Digital

Campaign Execution
Social
Channel Coordination
Reporting

Management & Operations

Team Management
Briefing
QA
Process Design
Stakeholder Coordination

05 / Current Focus

The next chapter is about broader ownership.